You built the perfect automation. It worked flawlessly for months. Then one day, it just... stopped. Sound familiar?
If your automation hasn't been updated in the last 90 days, there's a good chance it's either broken or about to be. That's not a criticism of how you built it—it's just the reality of how fast technology moves today.
Most business owners think about automation the wrong way. They imagine building a workflow once and letting it run forever, like some kind of perpetual motion machine. But here's the truth that most automation companies won't tell you: automation is software, and software needs maintenance.
Think about your phone. Whether you have an iPhone or Android, you're constantly updating it. The operating system updates, then your apps need to update to work with the new OS. If app developers treated their software the way most people treat automation—build it once and never touch it again—your phone would be useless within months.
When you build automation, you're connecting multiple systems through APIs, webhooks, and various platforms. Each of these components can update independently:
With AI accelerating development cycles, these changes happen faster than ever. What worked perfectly three months ago might be completely obsolete today.
Here's where most businesses go wrong: they try to solve everything with one massive automation. We call these "maintenance monsters"—complex workflows with hundreds of connection points that become impossible to debug and expensive to maintain.
The alternative? Start small and build modular.
Instead of one giant system that takes 12 months to build, create small automations that solve specific problems. Five small solutions built in five days will move the needle more than one massive system you'll never finish.
Yes, automation requires ongoing maintenance. But even with those costs, it's still dramatically cheaper than paying people to do repetitive tasks manually. Consider:
The math isn't even close. Plus, your team gets to focus on work that actually matters instead of copying and pasting data between systems.
Automation isn't a magic solution you build once and forget about. It's a powerful tool that requires the same care and attention as any other business system. Treat it like software, maintain it regularly, and build small instead of massive.
Your future self (and your team) will thank you when your workflows actually work when you need them most.
The AI Automation Graveyard (Why Most Projects Die After Launch)
If your automation hasn't been updated in 90 days, it's probably broken. Alane and Micah dive deep into why automation is actually software and what that means for your business. They reveal why most automation failures aren't due to poor building—they fail because people stop maintaining them. Learn why starting small beats building "maintenance monsters," how API changes and model updates break workflows faster than ever, and why the business case still makes sense even with ongoing maintenance costs. This episode will completely shift how you think about automation in your business.
If your automation hasn't been updated in 90 days, it's probably broken. In this episode, Micah and Alane reveal why most automation and AI projects fail after launch, and it's not because they were built poorly.
Discover why automation requires ongoing maintenance just like software, how API changes and platform updates can break your workflows overnight, and why the "build it and forget it" mentality creates what we call a "maintenance monster."
In this episode, you'll learn:
Whether you're using n8n, Make, Zapier, or building AI agents, this episode will change how you think about automation maintenance, updates, and long-term success.
Topics covered: automation maintenance, AI agents, workflow automation, API updates, software development, business process automation, no-code tools, Make.com, n8n, Zapier, automation strategy
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is a visionary leader and serial entrepreneur with two successful SaaS exits under her belt. Recognized as a Top Leader under 40 and a finalist for Top Companies to Watch in 2021, Alane's expertise spans operations, sales, marketing, and technical skills. A published author and a mentor to many, she is passionate about impact-driven, result-oriented leadership.

is an accomplished entrepreneur and advisor, known for his ability to bridge the gap between business requirements and technical execution. With a knack for identifying system gaps and implementing solutions, Micah has been recognized as a Top Leader under 30 and has significantly contributed to scaling businesses for large brands and manufacturers across the US.