If you've ever spent 20 minutes crafting the perfect AI prompt, only to get mediocre results that don't sound like you, this post is going to change everything.
Most business owners are using AI completely wrong. They treat it like a magic wand: upload some files, write a long prompt, get their output, then repeat the entire process next time they need something.
The problem? You're building nothing. You're creating no systems. And you're wasting hours recreating the same setup over and over again.
Here's what happens when you don't build AI systems:
Alane Boyd and Micah Johnson from Automate Your Agency have cracked the code on this problem. Their solution? Stop treating AI like a one-off tool and start building Custom GPT systems that work.
This is where most people skip the important work. You need to feed your Custom GPT:
The key insight from Alane: "I can feed it some of my content that I've written because I absolutely want it to sound like me, but I also might want to incorporate a little bit of someone else's style, maybe I want to be a little more edgy or funny."
Don't just tell it what you want—tell it what you don't want:
Micah explains: "If you're creating SOPs, tell it you want it to make an SOP. If you want a specific framework with hooks and stories, build that structure in."
This is where the magic happens. Once you've defined your voice and constraints, you can literally feed your Custom GPT just a topic and get exactly what you need.
As Micah puts it: "My prompt can literally be topic, like that's it. You don't have to write anything else. Just feed it the topic and it's going to spit out everything else."
The hosts use this approach for everything:
Alane shares: "Our process got so much faster when we fed it what we were looking for, the output that we were looking for, even the structure of how we want the flow to go."
Here's the bonus benefit most people miss: Custom GPTs become the perfect testing ground for AI agents.
Once you perfect your prompts and context in a Custom GPT, you can take those exact instructions and plug them into automated workflows. You're essentially prototyping your AI agent instructions in a controlled environment.
The difference between successful AI users and everyone else isn't about writing better prompts, it's about building systems that work consistently.
Custom GPTs (and Gemini Gems, Claude Projects) let you:
If you're ready to stop fighting with AI and start building systems that work:
Stop treating AI like a magic wand. Start building systems that consistently deliver results in your exact voice.
Because the goal isn't just better AI output, it's getting your time back while maintaining the quality and consistency your business needs to scale.
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is a visionary leader and serial entrepreneur with two successful SaaS exits under her belt. Recognized as a Top Leader under 40 and a finalist for Top Companies to Watch in 2021, Alane's expertise spans operations, sales, marketing, and technical skills. A published author and a mentor to many, she is passionate about impact-driven, result-oriented leadership.

is an accomplished entrepreneur and advisor, known for his ability to bridge the gap between business requirements and technical execution. With a knack for identifying system gaps and implementing solutions, Micah has been recognized as a Top Leader under 30 and has significantly contributed to scaling businesses for large brands and manufacturers across the US.