Custom GPTs and When to Use Them

Hosted By
Alane Boyd and Micah Johnson
February 23, 2026
< 30 minute listen

Show Notes

Stop Rewriting AI Prompts: How Custom GPTs Save Hours and Deliver Consistent Results

If you've ever spent 20 minutes crafting the perfect AI prompt, only to get mediocre results that don't sound like you, this post is going to change everything.

Most business owners are using AI completely wrong. They treat it like a magic wand: upload some files, write a long prompt, get their output, then repeat the entire process next time they need something.

The problem? You're building nothing. You're creating no systems. And you're wasting hours recreating the same setup over and over again.

The Real Problem with One-Off AI Usage

Here's what happens when you don't build AI systems:

  • You forget to upload important context files
  • You slightly change your prompt each time
  • Your output quality varies wildly
  • You spend more time setting up than getting results
  • Nothing sounds consistently like your brand voice

Alane Boyd and Micah Johnson from Automate Your Agency have cracked the code on this problem. Their solution? Stop treating AI like a one-off tool and start building Custom GPT systems that work.

The 3-Step Framework for Custom GPT Success

Step 1: Define Your Voice and Audience

This is where most people skip the important work. You need to feed your Custom GPT:

  • Brand voice and personality - How do you actually speak?
  • Your specific audience - Who are you creating content for?
  • Examples of your best work - Show it what success looks like
  • Tone preferences - Edgy? Professional? Conversational?

The key insight from Alane: "I can feed it some of my content that I've written because I absolutely want it to sound like me, but I also might want to incorporate a little bit of someone else's style, maybe I want to be a little more edgy or funny."

Step 2: Set Clear Constraints and Frameworks

Don't just tell it what you want—tell it what you don't want:

  • Format requirements - Bullets? Headings? Specific structure?
  • Length constraints - How long should the output be?
  • Don'ts list - What should it avoid?
  • Framework templates - Hook, story, call-to-action structure?

Micah explains: "If you're creating SOPs, tell it you want it to make an SOP. If you want a specific framework with hooks and stories, build that structure in."

Step 3: Perfect Your Output Format

This is where the magic happens. Once you've defined your voice and constraints, you can literally feed your Custom GPT just a topic and get exactly what you need.

As Micah puts it: "My prompt can literally be topic, like that's it. You don't have to write anything else. Just feed it the topic and it's going to spit out everything else."

Real-World Results: How This Saves Hours

The hosts use this approach for everything:

  • Podcast brainstorming - Feed it episode topics, get structured outlines in their voice
  • Content creation - Generate social posts that sound exactly like their brand
  • Business workflows - Create consistent processes and documentation

Alane shares: "Our process got so much faster when we fed it what we were looking for, the output that we were looking for, even the structure of how we want the flow to go."

The Foundation for AI Agents

Here's the bonus benefit most people miss: Custom GPTs become the perfect testing ground for AI agents.

Once you perfect your prompts and context in a Custom GPT, you can take those exact instructions and plug them into automated workflows. You're essentially prototyping your AI agent instructions in a controlled environment.

Stop Building Nothing, Start Building Systems

The difference between successful AI users and everyone else isn't about writing better prompts, it's about building systems that work consistently.

Custom GPTs (and Gemini Gems, Claude Projects) let you:

  • Build once, use forever - Set up your voice and constraints one time
  • Get consistent results - Same quality output every single time
  • Save hours of setup - No more rewriting prompts or uploading files
  • Scale your voice - Create content that sounds like you, even when you're not writing it

Your Next Steps

If you're ready to stop fighting with AI and start building systems that work:

  1. Choose your platform - Custom GPTs, Gemini Gems, or Claude Projects
  2. Define your voice - Upload examples of your best work and define your brand personality
  3. Set your constraints - Build in your formatting requirements and don'ts list
  4. Test and iterate - Perfect your system with different topics and scenarios
  5. Scale the system - Use this foundation to build AI agents later

Stop treating AI like a magic wand. Start building systems that consistently deliver results in your exact voice.

Because the goal isn't just better AI output, it's getting your time back while maintaining the quality and consistency your business needs to scale.

Disclosure: Some of the links above are affiliate links. This means that at no additional cost to you, we may earn a commission if you click through and make a purchase. Thank you for supporting the podcast!

For more information, visit our website at biggestgoal.ai.

Alane Boyd

Co-CEO, Biggest Goal

is a visionary leader and serial entrepreneur with two successful SaaS exits under her belt. Recognized as a Top Leader under 40 and a finalist for Top Companies to Watch in 2021, Alane's expertise spans operations, sales, marketing, and technical skills. A published author and a mentor to many, she is passionate about impact-driven, result-oriented leadership.

Micah Johnson

Co-CEO, Biggest Goal

is an accomplished entrepreneur and advisor, known for his ability to bridge the gap between business requirements and technical execution. With a knack for identifying system gaps and implementing solutions, Micah has been recognized as a Top Leader under 30 and has significantly contributed to scaling businesses for large brands and manufacturers across the US.