Trained 300+ leadership teams · 1,200+ processes optimized

Learn to build with AI

Hands-on training for leadership and the teams who execute. Built on hundreds of real implementations.

Learn to use Claude Cowork for $0
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Working across your stack
Claude Cowork
Anthropic
Claude Code
MCP
Claude Design
OpenAI
Gemini
Codex
Zapier
Make
n8n
ClickUp
Asana
Monday
Webhooks
APIs
Antigravity

Questions we hear a lot

Starting is the hard part.
Let's get you on the right track.

01 — 04

What if my team isn't technical?

Perfect. That's who this is built for. Most of the operators, marketers, and finance leads in our cohorts ship working agents by week two. Modern AI doesn't require code. It requires someone who understands the business and you already have those people.

02 — 04

Why not just hire a consultant to build it for us?

That works for one-off projects. But a consultant has to learn your business from scratch. This means every edge case, every customer, every handoff. Your team already knows it all. When they're the ones building, the capability stays in-house and compounds.

03 — 04

The models keep changing. Why start now?

The tools change. The fundamentals like prompting, context, agent design, and evaluation, don't. Teams that learn now aren't betting on today's model. They're building the muscle to adopt whatever comes next, faster than everyone else.

04 — 04

How much faster is this than hiring a vendor?

Usually by months. A vendor spends the first several weeks learning your business before they can ship anything. Your team starts from day one, and every automation they build makes the next one faster.

Not seeing your question? Ask us anything →

What we do

Four programs that teach your team to build with AI.

Four programs, one outcome. Pick the entry point that fits or begin with the Jumpstart to start building systems while your team learns.

01 · Workshop

Align your leadership

A focused 3-hour workshop that gives your executive team the frameworks, tools, and shared language to lead AI adoption with confidence.

3 hoursC-suite + leadershipOnsite or virtual
  • Strategic frameworks for AI adoption
  • Agent and prompt engineering fundamentals
  • Hands-on demos tailored to your business
02 · Cohort

Upskill your teams

A structured 4-week cohort that turns operators, PMs, and builders into shipping AI practitioners.

4 weeksLive + self-paced
  • Build working agents by week two
  • Weekly office hours and feedback
  • Real project shipped by graduation
03 · Groups

Stay ahead

Ongoing peer groups for leaders and builders. The AI Mastermind is strategy-focused for C-suite. The AI Builder group is hands-on implementation.

Monthly cadenceSmall cohortsTwo formats
  • Accountability and peer learning
  • Fresh playbooks every month
  • Direct access to the Biggest Goal team
04 · Jumpstart

Jumpstart your capability

End-to-end AI adoption support. We'll help design the systems, train your team, and transfer ownership so the capability compounds after we're gone.

3 months minimumEmbedded engagementStrategy + build
  • Strategic roadmap tailored to your business
  • We help design the first agents alongside your team
  • Bi-weekly 1:1 coaching with leadership
What's coming up

Check out our upcoming live sessions.

Bring the task you keep putting off, ask your questions live, and see Claude Cowork do it. The webinars are free to join.

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processes optimized across client orgs
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recurring tasks automated
0%
busywork eliminated on average
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leadership teams trained
What leaders say

The outcome: self-sufficient teams that keep shipping long after we're gone.

The Biggest Goal Podcast

Hear how your workflows can become scalable systems.

Learn how to reach your biggest goal as we reimagine the workflows you run into scalable systems that use today's latest technology. Every week, we take one real workflow and cover what you're likely doing now and how to improve it: where AI could be applied, what should be automated, and where you still need a person.

Alane Boyd
Co-host · Co-founder
Micah Johnson
Co-host · Co-founder
RECENT EPISODESNew episode every Monday
116
October 5, 2026
25:38

Part 2: Use Claude to Find Your Audience's Pain Points | EP 116

Your CRM was built to run a sales pipeline, not to answer marketing questions. Alane Boyd and Micah Johnson open up the five tools behind their 300+ leads a month and show why adding a database beside the CRM turned a slow, token-hungry search into a five-second answer from Claude.

If you have ever asked an AI tool about your leads and watched it pull deals, then contacts, then notes, then give you something vague, this episode explains why. The hosts cover the full stack, from the AI note taker on every sales call to the automation that catches each form fill and booking.

In this episode, you’ll learn:

  • How to pick an AI recorder that Claude Cowork can read through a native connector or MCP server
  • Why the CRM and the database get different jobs, with sales in one and marketing analysis in the other
  • What makes Supabase a fit for Claude, and where Airtable falls short
  • When to use n8n instead of Claude for anything that waits on a trigger
  • Three questions worth asking Claude once your lead data sits in one place

If your lead data lives in a CRM and you want real answers from it, press play to see how the stack fits together.


Listen to this episode
115
September 28, 2026
22:02

Claude-powered Marketing Departments | EP 115

Three landing pages in six months used to be a good year for Alane Boyd and Micah Johnson. With a Claude-powered marketing system, they have published more than 70 in a few months, and it now brings in about 300 leads a month. In this episode, they walk through the whole system, one element at a time.

If you have no marketing team and still need more leads, this is the conversation to hear. The hosts show where Claude does the building, where they still make every call, and why the hard part of marketing moved instead of disappearing.

In this episode, you’ll learn:

  • How to find the problems your leads actually have by giving Claude your sales call transcripts and lead form answers
  • Why one homepage for all your traffic fails and how templates in Claude Design make a page per problem practical
  • How Claude Code publishes to Webflow with a preview for your approval before anything goes live
  • How to build ads from the page you just published using skills in Claude Cowork, starting with Google Ads
  • Why a separate lead database changed everything, and why it started as the crappiest possible version
  • Where your effort should go now that the build takes minutes

If you want a marketing engine without hiring a marketing department, press play and start with the system the hosts run every day.

Listen to this episode
114
September 21, 2026
15:40

Use Claude Design and Stop Building Slide Decks by Hand | EP 114

Building a slide deck by hand has been a time-consuming endeavor, until now. 

Alane Boyd and Micah Johnson break down how to connect Claude to the systems that hold your data, pull the information, analyze it, and then create an on-brand, template-powered slide deck in minutes, not hours.

If you're currently creating slide decks by exporting reports, reformatting numbers, fighting a master slide, and then emailing a PowerPoint file around for feedback, this episode is for you. 

In this episode, you’ll learn:

  • Why the manual part is the data, not the design, and how connectors remove it
  • What a design system actually is, described as a fancy way of saying your brand guidelines
  • How to turn a call transcript into a deck instead of starting from numbers every time
  • What to say to a design team that does not want to hand over the template
  • How to get feedback with Claude Design using in-context comments that pass straight back to Claude
  • How a 60-slide deck was fully animated with a single prompt and no edits

The episode also debuts the "BO Report" (Biggest Obstacle), a new closing segment on the biggest obstacle that teams face related to the episode topic.

Listen to this episode
See all episodes →
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One afternoon. It's the highest-leverage move you can make today, and we'll walk you through it for free.

$0Self-paced · Everything you need
Your Cowork Setup
01Your first folder & CLAUDE.md
02Connectors & MCPs
03Plugins for your tools
04Skills that match your workflow
05Scheduled tasks & automations
06Build your full vault
07Your first 30 days

Everything you need to get Claude Cowork up and running.

A self-paced course — no cost, no catch. The best free resource available for getting set up in Cowork, built from hundreds of real client implementations.

  • 6 modules covering the full Cowork stack
  • Pre-built skills, starter vault, and templates
  • Community access from day one
  • A clear path to join a Biggest Goal group when you're ready

Build it in-house. Build it faster.

Tell us about your team and where AI fits in. We'll point you to the right starting program — no commitment, just a clear path forward.

Help me pick a starting programOr start with the free course