Alane Boyd and Micah Johnson just built a fully functional Google Ads lead system using Claude, and it's generating real leads without a specialist, an agency, or weeks of setup. In this episode, they pull back the curtain on every layer of the build: from campaign research and ad copy to conversion tracking, CSV exports, and daily AI-powered analysis routines.
If you've ever tried to run paid ads and gotten lost in the weeds of conversion tracking, keyword strategy, or Google Analytics event setup, you know how painful it is. Most businesses either give up or hand it off to an expensive agency. Alane and Micah chose a third path, and the results are already coming in.
In this episode, you'll learn:
- How to use Claude to research and build a full Google Ads campaign from scratch without a specialist
- The MCP + CSV workflow that eliminates manual campaign entry and copy-paste chaos
- Why heat map data changed everything — and how Microsoft Clarity revealed visitors were copying their content and leaving
- How to qualify leads at scale using AI, and what 300+ leads taught them about their own blind spots
- The daily AI review routine that pulls Google Ads, Analytics, heat map, and lead data into one place
- How the leadership team stays informed with zero manual reporting — via Slack and a shared Cowork dashboard
If you're ready to stop guessing on paid ads and start building systems that actually work, press play now.