Episode:
115
Claude-powered Marketing Departments | EP 115
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The marketing requests that reach Biggest Goal sound alike. In the words of the people filling out the lead form: "I have no clue on effectively marketing and I want to use AI to help me." "How do I do this without a full marketing team?" "I need more leads." Alane Boyd pulled those lines from transcripts and lead form submissions with AI rather than combing through them by hand, and in EP 115 of The Biggest Goal Podcast she and Micah Johnson answer them with the system they run on their own business.
In almost 20 years in business together, the two once spent six months producing three landing pages for their Monday.com, ClickUp, and Asana project management work. Over the last few months they have published more than 70, and the program now brings in about 300 leads a month. Micah walks through the five elements that make it work, and Alane explains where the hosts still make every decision.
Alane opens with a conversation she had the day before recording. She told another business owner that Biggest Goal now has 52 AI employees, and the owner asked how many people it would take to do the same work. Alane could not put a number on it, because so much of what those AI employees do is work the company never had the resources to do at all.
"It's not about how many jobs did we eliminate. It's that the work we're doing never had jobs to begin with," Micah says.
Landing pages show the gap clearly. The copy for a single page used to take weeks or months, before any design. Now pages go up fast enough that the hosts built a searchable index of them, a Claude artifact dashboard, so everyone knows what is live. One of the hosts admits thinking the index was a dumb idea, right up until needing it to remember which pages existed. Those pages are starting to rank on search engines and appear in AI search results.
The old mistake, Alane says, was building one good homepage, sending all the traffic there, and hoping it converted. It did not. A landing page has to speak to the specific problem a person has and show how your solution helps with it, which is why the system produces so many pages: different problems, different messaging, different services.
The raw material came from data the hosts already had. Sales call transcripts and the occasional website lead were enough for Claude to analyze which problems kept coming up, and landing pages got built around those problems.
"I don't want to do things on how I feel or what I think. I want to make judgment calls and decisions based on the data, what we're seeing," Alane explains.
Today the lead data lives in a database Claude can query. The hosts can ask what percentage of leads describe marketing problems, whether that is enough to justify a marketing episode, and which quotes come up most often. Micah points out that no team would do that kind of research by hand.
"Nobody is combing through hundreds of transcripts manually or watching the videos to find and consolidate. And they're certainly not doing it in five minutes."
The hosts built a design system and page templates in Claude Design. The examples they give Claude for filling those templates come straight from the lead analysis: the problems prospects describe and the exact words they use. Skills make it easy to change the templates as the messaging evolves.
Once a page works in Claude Design, the hosts package it with a prompt and the assets and ask Claude Code to publish it to their Webflow account. Claude already has MCP and command line access to Webflow. Before anything goes live, Claude Code stands up a development server so the hosts can review the page, and it publishes only after they approve.
The build itself now takes minutes: minutes to pull the problems from the database, minutes to create the first version of the page, minutes to publish. The hours, and sometimes days, go into thinking through the concept and the messaging.
Ads, social posts, and video outlines come next, built mostly in Claude Cowork with a little Claude Design. The hosts feed a skill the landing page they just published, and it helps build Google Ads keywords, write the ads, and analyze how the ads perform.
They started with Google Ads alone. After about three months of getting better at it, they are adding Meta and other ad platforms, with copy, assets, and video created alongside. In Micah's view, the tools let founders get a concept 80% of the way there, while an expert marketer or designer who adopts them gets stronger, not replaced.
None of this waited for perfection.
"We launched it in its crappiest version. Literally. It was the most basic version we could imagine," Micah says.
Over three months the hosts honed the workflows and the messaging, and the lead database came out of that iteration almost by accident. Because they design their own forms on their own landing pages, they collect more data than ever without giving up usability to fit an existing form tool, and they needed somewhere to put it. Alane first questioned why they would need a separate database when every lead already goes into the CRM. Leads still go to the CRM. The separate database, which she now calls brilliant, holds what each lead said, the ad they clicked, and what that ad cost, all in one place, and it feeds an AI analysis every day.
The analysis informs decisions; it does not make them. "We're not letting AI look at that, analyze it, and then go off and run on its own," Alane says. The hosts stay in the loop, take the recommendations, and put their own spin on what to do next.
For this episode's BO report (the biggest obstacle), Micah hands Alane the question of effort: how much marketing takes now that AI is involved, and where that effort shifts.
"I actually think that the effort now is heavier but in a completely different way," she says. The effort is no longer in the details of building. It sits in deciding what to be strategic about, reading what the data says, and getting the words and the representation right, which takes a lot of work. Her question for anyone leading a company or a department is where they want their own effort to go: into the behind-the-scenes building that AI can take on, or into leading the strategy and making the iterations.
Micah ties it back to the results. "The success is not because we spent more time building. The success so far that we've seen is because we've spent a hundred times more on strategy."
If you are the one marketer at your company, or the founder doing marketing alone, you do not need all five elements running to begin. The hosts started with a crappy version and a single ad channel. Pick one problem your leads describe in their own words, build one page that speaks to it, and let the rest grow from there. The free Claude Cowork Masterclass is a self-paced way to start putting Claude to work on your own marketing.
Three landing pages in six months used to be a good year for Alane Boyd and Micah Johnson. With a Claude-powered marketing system, they have published more than 70 in a few months, and it now brings in about 300 leads a month. In this episode, they walk through the whole system, one element at a time.
If you have no marketing team and still need more leads, this is the conversation to hear. The hosts show where Claude does the building, where they still make every call, and why the hard part of marketing moved instead of disappearing.
In this episode, you’ll learn:
If you want a marketing engine without hiring a marketing department, press play and start with the system the hosts run every day.
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For more information, visit our website at biggestgoal.ai.
is a visionary leader and serial entrepreneur with two successful SaaS exits under her belt. Recognized as a Top Leader under 40 and a finalist for Top Companies to Watch in 2021, Alane's expertise spans operations, sales, marketing, and technical skills. A published author and a mentor to many, she is passionate about impact-driven, result-oriented leadership.
is an accomplished entrepreneur and advisor, known for his ability to bridge the gap between business requirements and technical execution. With a knack for identifying system gaps and implementing solutions, Micah has been recognized as a Top Leader under 30 and has significantly contributed to scaling businesses for large brands and manufacturers across the US.
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